European Accessibility Act and ecommerce: what to review on your website

Why ecommerce should pay attention

The European Accessibility Act aims to reduce barriers in products and services that matter to people with disabilities. The European Commission includes ecommerce among the services covered by this common framework.

The specific application depends on the activity, country, and circumstances of each business. An audit tool should therefore not promise legal compliance: its value is in making technical barriers visible and providing evidence to prioritise improvements.

Journeys to review first

An accessible store is not solved only on the home page. A journey must be completed from product search to order confirmation. If a selector, cart button, or payment error does not communicate its purpose, the barrier appears at the highest-impact moment.

Also review filters, product variants, vouchers, account creation, and post-purchase messages.

• Search and filters can be operated with a keyboard.
• Product pages expose understandable names and prices.
• Cart and quantity controls have accessible labels.
• Payment forms have identifiable, recoverable errors.
• Order confirmation does not rely on colour or animation alone.

Turn review into a process

Start with an inventory of pages and reusable components. Scan a representative sample, group repeated issues, and fix foundation components before patching every screen individually.

After publishing a fix, check the whole journey again. Keeping scan history and decisions makes work easier across business, development, and design.

An important note about compliance

WCAG and technical tests help guide improvements, but regulatory compliance requires assessing the applicable framework, the product or service, and national law. For legal decisions or a declaration of conformity, consult qualified professionals.

AccesNexo provides technical diagnosis, prioritisation, and monitoring. It does not issue automatic legal certifications.